I do what I believe in, and I am exactly what you see.
I’m Alejandra Armendáriz, born in Hermosillo, Sonora. I grew up surrounded by horses, hats, the Wild West, and dust.
As long as I can remember, the equestrian world and hats have been part of who I am. I didn’t inherit them — I chose them, lived them, and made them my own, in my own way.
Suki Palomina was born from a simple yet stubborn dream: to create the hats I had always wanted to find. Pieces with soul, character, and handcrafted using materials I truly respect.
Today, from my atelier in the heart of San Miguel de Allende, that dream has grown — and with you, it continues to grow.
The hat was the beginning. What you see today is a way of living through what I design.
From the Ranch to the Atelier
Suki Palomina was founded in 2020 by Alejandra Armendáriz — La Suki — a woman from Sonora who grew up surrounded by ranch life and the cowboy culture of northern Mexico. What began as a search for the perfect hat evolved into an atelier in San Miguel de Allende, where contemporary design and craftsmanship come together to create one-of-a-kind pieces made to last.
More than hats, the brand offers a personalized experience rooted in materials, shape, and tradition, backed by over 20 years of experience. Today, Suki Palomina also includes belts, buckles, bolo ties, and apparel — always staying true to its essence: design with Mexican roots and a distinctive style that lives somewhere between the ranch and the contemporary.
As you have seen us
Vogue USA // Condé Nast Traveller
// Forbes // Travel + Leisure
// Forbes // Travel + Leisure
“One of the best souvenirs from San Miguel de Allende is also a major fashion statement: a Suki Palomina hat. Make an appointment for a one-on-one experience at the atelier to learn more about hats in general and discover the brand’s three patent designs.”
“A designer deeply rooted in Sonora’s cowboy culture… A glimpse into traditional Mexican craftsmanship.”
“Suki Palomina has her beloved hat atelier just a few streets away, where you can get a distinctly San Miguel felt or straw hat custom-made in your size and style.”