I am proud to be able to design, create and patent my own hat cups. – La Suki

Suki grew up on a ranch and for her, dressing like a cowboy was normal. Over time, she began to seek to combine the contemporary with the classic and now she reflects that idea in her hats.

SUKI CROWN

Her first proposal to the hat world was her Suki crown. She wanted to achieve and did achieve a design that you would recognize from afar (now her best seller). Inspired by the “top hats” of the 1800s, high and elegant crown, she added a casual and contemporary touch. Her biggest distinction is the “S” figure at the top of the crown. For her, high crowns are like wearing heels; making us look longer and more stylized. The “feel & fit” of the Suki crown is quite comfortable on your head, you feel it secure and thanks to its medium shape (between oval and round) it feels very good on all heads.

 

HERMOSILLO CROWN

Suki was born in Hermosillo, Sonora and by chance his wife's second surname is Hermosillo, so it was like a sign to name this sombrero crown with this name, proudly representing northern Mexico.

The Hermosillo crown is inspired by two of the most iconic crowns (and Suki's favorite) in the cowboy world: the Cattleman or Johnson and the Gus or Robavacas.

What changed and distinguished this crown is its slight slope when viewed from the side, as the crown grows in height from the front to the back. You can also see that there is a little more space at the top between the crowns compared to the Cattleman and Gus crowns. Due to its design, it is a very oval hat and a hat that will not come down as much on your head, as the height of the crown is not high, but its comfort will be perfect for those with oval or very oval heads.

Suki Palomina was founded in November 2020, in fact it was called just Palomina for a year and a half, but after failing to register just Palomina, Suki -Alejandra Armendariz- added “Suki” to Palomina.

Suki Palomina hats manage to offer the perfect balance between classic designs with a contemporary touch, achieving a hat to wear with tennis shoes or boots.

They are also distinguished by always giving more importance to the design and material than their accessories, thus achieving a hat that will never go out of style.

But what Suki boasts most about is its comfort, thanks to the interior of the hat where it uses sports technology materials, it manages to obtain almost perfect comfort for all types of heads.

Its most notable distinction is the signature on the back of the glass, 5 rivets that represent its signature in a minimalist way.

Their motto: Hats for your soul, not your head, represents the importance of having a hat that makes you feel good, beyond a hat that makes you “look good.” Looking good is very changeable, it all depends on fashion or the eyes that see you, but the fact that you feel good is really what matters and what lasts.

Alejandra Armendáriz, better known as "La Suki", is passionate about hats and has always worn them for as long as she can remember.

Born in Hermosillo, Sonora, Mexico's wild west, known for its cowboy culture, desert and cattle, he grew up in a ranch and horse environment.

Her last project before starting with hats was to found and maintain for more than 12 years her agency specialized in developing equestrian projects, events and advertising for brands and horse breeding farms. Within these brands she worked with brands such as Stetson, Resistol, Charlie 1 Horse among others in the world of cowboy fashion.

But now Suki calls San Miguel de Allende home and continues to apply all of her past experience and knowledge into her own brand, reaching an international audience and drawing the attention of top media outlets such as Vogue, Conde Nast Traveler, Travel and Leisure and others to her hats.

La Suki is on a mission to urbanize the design of Mexican hats, prioritizing their comfort and proposing unique styles inspired by those classic looks that never go out of style.