About Suki

Alejandra Armendáriz, better known as "La Suki", is passionate about hats and has always worn them for as long as she can remember.

Born in Hermosillo, Sonora, Mexico's wild west, known for its cowboy culture, desert and cattle, he grew up in a ranch and horse environment.

Her last project before starting with hats was to found and maintain for more than 12 years her agency specialized in developing equestrian projects, events and advertising for brands and horse breeding farms. Within these brands she worked with brands such as Stetson, Resistol, Charlie 1 Horse among others in the world of cowboy fashion.

But now Suki calls San Miguel de Allende home and continues to apply all of her past experience and knowledge into her own brand, reaching an international audience and drawing the attention of top media outlets such as Vogue, Conde Nast Traveler, Travel and Leisure and others to her hats.

La Suki is on a mission to urbanize the design of Mexican hats, prioritizing their comfort and proposing unique styles inspired by those classic looks that never go out of style.